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“Digital Marketing has become today’s Marketing.” Vincent Montet
[Board member of IAB France, CDO of Groupe EDH, founder of the leading digital program MBA DMB]
Digital Marketing (or Online Marketing, Internet Marketing, Web Marketing) is a large and complex subject, with dozens of sub-disciplines constantly evolving. Digital uses and tools change or transform themselves all the time. It has therefore become essential for digital professionals to integrate the principle of “Always Learning”. DigitalMarketer.fr is the new, independent, ad-free and bilingual B2B medium (in English and French) launched in December 2016, managed by a professionnal for professionals, which aims to answer the question “How to?” with the objective of becoming a manual or a concrete and practical guide on Digital Marketing. The shared content could contribute to the personal development of your skills (Personal #Growth) and to the growth of your business by using this new acquired knowledge (Company #Growth). With updates 24/7, DigitalMarketer.fr can be used as a digital intelligence and self-learning tool for marketers, managers, consultants, entrepreneurs and professionals from all sectors around the world to excel in their profession.
About the author
Guillaume Mariani, International Digital Marketing Manager
I have been working in Marketing and Digital since 2004 on four continents. A graduate in Global Media & Communications of the London School of Economics and Political Science (LSE), where I studied media sociology and digitalization, digital globalization and the domestication of information and communication technologies (ICTs), a former Business Consultant in Digital Transformation & Marketing Solutions at Accenture (the world leader of management and technology consulting), where I worked as a Project Manager (80%) and Lead UX Designer (20%) on Marketing, Digital Marketing, MarTech, CRM (Customer Relationship Management systems) and IS projects up to 300 million dollars each for large groups of the Fortune Global 500, I finally decided in 2016 to share my digital expertise on social networks and on this blog. Currently, I am doing the new MBA in Digital Marketing & Business delivered by EFAP (a leading French communication school) and HUB Institute (the first digital think tank in France) in partnership with the main actors representing the entire French digital ecosystem: IAB France (Interactive Advertising Bureau), ACSEL (the French Association of the Digital Economy), Fevad (the French Federation of E-commerce), MMA France (Mobile Marketing Association), SNCD (the French Union of Direct Marketing and Email Marketing), CPA (the French Association of Performance Marketing and Customer Acquisition), EuraTechnologies (the leading digital startup accelerator and incubator in France and in the European Top 10), Darwin (the social entrepreneurship hub of Bordeaux), Fred & Farid (international digital communication agency), AACC (the French Association of Communication Agencies) and UDA (the French Union of Advertisers). The digital transformation of media and marketing is one of my passions.
In October 2016, after only 6 months on Twitter, I got 6000 followers, a score of 60 on Klout and I have been ranked among the 50 most influential brands in the world on Twitter in « AR – Augmented Reality », a few places behind Adobe Marketing Cloud.
According to the famous ranking of influencers Klout, in December 2016, I was ranked among the World Top 0.1% of people talking about:
- Digital Marketing
- Social Media
- Content Marketing
- SEO (Search Engine Optimization)
- UX (User Experience)
To learn more about me, I invite you to visit my personal website in English: www.guillaume-mariani.com